The Automotive Market is a Mirage for Traditional Chip Makers
High unit volume, limited revenue, and razor thin margins
There’s been a lot of buzz around the in car entertainment market lately thanks to the launch of Apple’s CarPlay.
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There’s been a lot of buzz around the in car entertainment market lately thanks to the launch of Apple’s CarPlay.
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If you have been looking for a little ARM PC with an integrated 3G modem, the Rooster of your dreams has arrived.
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Once the motherboard makers get ready to launch new models based on upcoming chipsets from AMD (AMD) and Intel (INTC), expect to see a much wider range of USB 3.0 host controllers than we’ve seen to date.
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Being the only company with a product in the market with high demand can sometimes be a serious problem and for Renesas (RNECF) things are starting to look bad, as the company is low on supply of its uPD720200 USB 3.0 host controllers and is expecting to run out sometime in May.
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A couple of weeks ago, yours truly wrote a news story relating to Texas Instruments (TXN) gaining USB-IF certification for two of its upcoming USB 3.0 host controllers that reflected on the fact that none of its smaller competitors have achieved certification, yet all of them are already shipping silicon.
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BACK IN OCTOBER we reported that Renesas was readying a pair of new USB 3.0 host controllers and the company announced both of the new models today.
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WE DON’T WANT this one to come across as a bunch of conspiracy theorist mumbo jumbo, but the USB-IF is starting to look like a seriously dodgy organization at this point in time.
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